Marketing for Manufacturers Webinar Series
Webinar Series: Marketing for Manufacturers
January 18: Account Based Marketing
11am on the 3rd Wednesday of the month
Session 23:
Account Based Marketing for Manufacturers
Account Based Marketing (ABM) is a common-sense marketing approach for B2B organizations that tightly targets your ideal customer profile for honed-in campaigns and sales outreach. DAYTA supports manufacturers across the upper Midwest with fractional marketing services. Laura Krueger, COO, and Erin Perry, CSO, will walk through the nuts and bolts of:
Account Based Marketing (ABM) is a common-sense marketing approach for B2B organizations that tightly targets your ideal customer profile for honed-in campaigns and sales outreach. DAYTA supports manufacturers across the upper Midwest with fractional marketing services. Laura Krueger, COO, and Erin Perry, CSO, will walk through the nuts and bolts of:
- Who's a fit for an ABM strategy
- What a good ABM strategy looks like
- The inputs and dependencies for successful ABM implementation and execution
Presenters:
Laura Krueger, Chief Operating Officer/ DAYTA Marketing
Laura is an accomplished performance manager with over 15 years of experience in account development, leadership and business analysis. Laura has always found herself in leadership roles where she works closely with clients and internal teams to solve tough business problems and grow the bottom line. Laura has a knack for storytelling and is known for her witty personality. At DAYTA she leads the Operations team. Laura is involved with the Public Safety Foundation, Women’s Fund and sits on the WACOSA Board of Directors and chairs the WACOSA Marketing Committee. In her spare time she can be found winning a puzzling competition or wrangling her 3 kids, dog, and husband.
Erin Perry, Chief Strategy Officer/ DAYTA Marketing
Erin Perry is a strategist and consultant with over 18 years of experience in web design, development, and digital growth. She takes a big-picture view of overall organizational strategy aligning objectives and tactics for cohesive, purpose-driven marketing campaigns that further an organization’s growth, brand reputation and bottom-line revenue. In her spare time, she is heavily involved with several local non-profits. In her other spare time, she grows houseplants and keeps aquariums.
DAYTA Marketing DAYTA's fractional marketing services give manufacturers a flexible, affordable solution to help grow their organization and avoid marketing waste.
Date and Time
Wednesday Jan 18, 2023
11:00 AM - 12:00 PM CST
Marketing Series @ 11 am on 3rd Wednesday of the month
Location
Webinar login will be provided to those who register.
Fees/Admission
FREE to attend
Contact Information
800.654.5773
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